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Celebrate Small Business Saturday!

Join the nationwide movement celebrating and supporting locally owned businesses! Started by American Express in 2010, Small Business Saturday happens on November 28, 2026. Every year, on the Saturday after Thanksgiving, is a perfect time to shop small and make a big impact. Since it began, shoppers across the country have spent an incredible $200 billion at small businesses on this day.
When you shop small, you’re not just buying gifts, you’re helping your community thrive. Here is a list of locally owned businesses participating this year in Small Business Saturday.
























































Shop Small Businesses Dane County

14 South Artists
14 South Artists Oregon Art Center
134 Janesville St, Oregon, WI 608-217-8844 14southartists.com
aistheta jewelry - nature inspired hand crafted jewelry
aistheta jewelry
Mount Horeb, WI — Find aistheta at local holiday art fairs and markets aisthetajewelry.com
Beef Butter BBQ
Beef Butter BBQ
3001 N Sherman Avenue, Madison, WI 53704 608-640-5000 www.beefbutterbbq.com
Dane County Humane Society Thrift Store
Dane County Humane Society Thrift Store
5231 High Crossing Blvd. Madison WI 53718 (608) 817-6780 giveshelter.org/thrift-store
Dane County Humane Society Thrift Store
Dane County Humane Society Thrift Store
6904 Watts Rd, Madison 53719 (608) 817-6780 giveshelter.org/thrift-store
Fevolden Farm Alpaca Clothing & Gifts
Fevolden Farm Alpaca Clothing & Gifts
2454 Gaston, Cottage Grove, WI 53527608-839-4610 (studio) 608-698-1204 (cell)fevoldenfarm.com
Garden Wall Bookshop
Garden Wall Bookshop
101 N Main St Verona, WI 53593608-845-2500gardenwallbookshop.com
Goodman's Jewelers
Goodman's Jewelers
220 State St, Madison, WI608-257-3644goodmansjewelers.com
Hive of Madison
Hive of Madison
1904 Monroe Street, Madison, WI 53711 608-467-2410 hiveofmadison.com
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John/Christine Designs
1835 Parmenter Street, WI 608-824-0392 johnchristinedesigns.com
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Kylee's Gift Cottage
6711 Frank Lloyd Wright Ave, Middleton, WI 608-712-3440 kyleesgiftcottage.com
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Middleton Jewelers
6629 University Ave. Suite 104 Middleton, WI 53562 608-831-5656 www.middletonjewelers.com
Orange Tree Imports
Orange Tree Imports
1721 Monroe St, Madison, WI 53711 608-255-8211 orangetreeimports.com
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The Soap Opera
319 State St, Madison, WI 608-251-4051 thesoapopera.com
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Ward-Brodt Music
5976 Executive Dr, Fitchburg, WI 608-661-8600 www.wardbrodt.com
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Willy Street Co-op
1221 Williamson St., Madison, WI 608-251-6776 www.willystreet.coop
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Willy Street Co-op
2817 N Sherman Ave, Madison, WI 608-471-4422 www.willystreet.coop
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Willy Street Co-op
6825 University Ave, Middleton, WI 908-284-7800 www.willystreet.coop
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Wisconsin Candle Company
119 W Main St, Waunakee, WI 608-850-7177 wisconsincandlecompany.com
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