Celebrate Small Business Saturday!

Join the nationwide movement celebrating and supporting locally owned businesses! Started by American Express in 2010, Small Business Saturday happens on November 29, 2025. Every year, on the Saturday after Thanksgiving, is a perfect time to shop small and make a big impact. Since it began, shoppers across the country have spent an incredible $200 billion at small businesses on this day.
When you shop small, you’re not just buying gifts, you’re helping your community thrive. Here is a list of locally owned businesses participating this year in Small Business Saturday.

Shop Small Businesses Dane County

14 South Artists Oregon Art Center
134 Janesville St, Oregon, WI 608-217-8844 14southartists.com
aistheta jewelry
Mount Horeb, WI — Find aistheta at local holiday art fairs and markets aisthetajewelry.com
Degree Wellness
6230 University Ave, Middleton, WI 53562 608-708-5563 www.degreewellness.com
Fevolden Farm Alpaca Clothing & Gifts
2454 Gaston, Cottage Grove, WI 53527 608-839-4610 (studio) 608-698-1204 (cell) fevoldenfarm.square.site
Fontana Sports
216 North Henry Street, Madison, WI 608-257-5043 www.fontanasports.com
Garden Wall Bookshop
101 N Main St Verona, WI 53593 608-845-2500 gardenwallbookshop.com
Goodman's Jewelers
220 State St, Madison, WI 608-257-3644 www.goodmansjewelers.com
I'm Board! Games & Family Fun
6917 University Ave, Middleton, WI 608-831-6631 www.imboardgames.com
JNJ Gifts and More
200 East Verona Ave, Verona, WI 608-692-1476 www.jnjgiftsandmore.com
John/Christine Designs
1835 Parmenter Street, WI 608-824-0392 johnchristinedesigns.com
Kylee's Gift Cottage
6711 Frank Lloyd Wright Ave, Middleton, WI 608-712-3440 www.kyleesgiftcottage.com
Middleton Jewelers
6629 University Ave. Suite 104 Middleton, WI 53562 608-831-5656 www.middletonjewelers.com
Monroe Street Merchants Association
1712 Monroe Street, Madison, WI 608-255-8211 monroestreetmadison.com
Pasture and Plenty
2433 University Ave, Madison, WI 608-665-3770 www.PastureandPlenty.com
Tenney Preschool & Childcare
1321 E Mifflin St, Madison, WI 608-255-3250 tenneykids.org
The Soap Opera
319 State St, Madison, WI 608-251-4051 thesoapopera.com
True Coffee Roasters
800 W Broadway Ste. 900, Madison, WI 608-620-9360 truecoffeeroasters.com
Ward-Brodt Music
5976 Executive Dr, Fitchburg, WI 608-661-8600 www.wardbrodt.com
Waunakee Furniture ETC
121 West Main St, Waunakee, WI 608-849-7574 www.waunakeefurniture.com
Willy Street Co-op
1221 Williamson St., Madison, WI 608-251-6776 www.willystreet.coop
Willy Street Co-op
2817 N Sherman Ave, Madison, WI 608-471-4422 www.willystreet.coop
Willy Street Co-op
6825 University Ave, Middleton, WI 908-284-7800 www.willystreet.coop
Wisconsin Candle Company
119 W Main St, Waunakee, WI 608-850-7177 wisconsincandlecompany.com
Working Draft Beer Company Wine and Hop Shop
1129 E Wilson St, Madison, WI 53703 608-709-5600 www.workingdraftbeer.com
Yola's Cafe
494 Commerce Dr, Madison, WI 53719 608-827-5800 www.yolascafe.com
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